Internet & E-commerce

Orange to acquire Unanimis

By Team Diginews4u ⋅ August 28, 2009 ⋅  Email This Post ⋅ Post a comment

The Orange France Telecom Group has acquired 100 per cent of Unanimis, an exclusive digital advertising network in the UK.

Unanimis has exclusive online advertising relationships with key website brands such as the AA, Ticketmaster, ASOS, Gumtree and Shopping.com.

Orange believes together, Orange and Unanimis will have particular strength in the area of online advertising.

The company also claims the combined ad sales network will create a reach of over 70 per cent of internet users in the UK, extending to over 66 per cent reach cumulated across UK, France, Spain and Poland.

Unanimis will continue to operate under its brand name and will become part of the Orange Group Advertising Network, which offers advertisers and publishers an opportunity to reach new audiences by leveraging Orange’s multi-screen assets across the PC, mobile and TV platforms.

Related posts:

1. Orange inks mobile and internet deal with Wikimedia
2. Orange, Nokia extend partnership with mobile e-mail
3. Orange deploys Successfactors solutions
4. Tricerat opens office in France
5. Modavox to acquire Augme Mobile

Tags: Acquisition, Advertising, Marketing, TV