Tech & IT

Demandtec acquires Connect3 Systems

By Team Diginews4u ⋅ February 26, 2009 ⋅  Email This Post ⋅ Post a comment

Demandtec, a provider of on-demand optimisation solutions, has completed its acquisition of privately-held Connect3 Systems, a provider of advertising planning and execution software.

The Connect3 product suite is being incorporated into the Demandtec End-to-End Promotion Management solution, a suite of software and analytical services for managing the complex promotion process, including internal and external collaboration, promotion calendar optimisation, and multi-channel, cross-media execution.

As part of the broader solution, the Connect3 modules will complement existing Demandtec services including Deal Management, Promotion Planning & Optimisation, and Post Event Analysis, and will be marketed going forward as:

1) Advertising & Marketing Execution – core application for creating, versioning, and publishing targeted advertisements to be distributed via multiple channels and media vehicles

2) Proofing – online and ‘green’ software tool for digital ad proofing

3) Signage – interface system for exporting and distributing versioned point-of-purchase, in-store promotional signage or other visual merchandising

4) iFlyer and iGadget – Extensions of Ad Planning & Execution enabling retailers to publish flyers to the web and other promotions via e-mail, smartphones, or third party internet properties.

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1. Open Text acquires Media Management Division of Corbis
2. Microsoft appoints Sproule as corporate VP, Corporate Communications
3. Control becomes a Value-Added Reseller for Autodesk
4. Microsoft acquires Navic Networks
5. Orange deploys Successfactors solutions

Tags: Acquisition, Advertising, Marketing, Software