Advertising
Orange to acquire Unanimis
The Orange France Telecom Group has acquired 100 per cent of Unanimis, an exclusive digital advertising network in the UK. Unanimis has exclusive online advertising relationships with key website brands such as the AA, Ticketmaster, ASOS, Gumtree and Shopping.com. Orange believes together, Orange and Unanimis will have particular strength in the area of online advertising. [...]
Vdopia launches VDO Labs for video ad research
Vdopia, a Video Ad Network and Video Ad Platform focused on Indians across the globe, has announced the launch of VDO Labs. The research lab will focus exclusively on taking video advertising experience to the next level by creating innovations around video content. VDO Labs is building ad formats such as Skin Branding, Skin Branding [...]
Demandtec acquires Connect3 Systems
Demandtec, a provider of on-demand optimisation solutions, has completed its acquisition of privately-held Connect3 Systems, a provider of advertising planning and execution software. The Connect3 product suite is being incorporated into the Demandtec End-to-End Promotion Management solution, a suite of software and analytical services for managing the complex promotion process, including internal and external collaboration, [...]
MDB forms alliance with Boston Univ’s Center for Digital Imaging Arts
MDB Communications, a full-service advertising agency, has finalised an agreement with the Center for Digital Imaging Arts at Boston University (CDIA), Washington, DC campus to form a strategic alliance with the digital arts institution. This complements the announcement that MDB is launching a new online video production suite within the agency. The company informed that [...]
