Advertising
Google acquires AdMob
Google has closed its acquisition of AdMob. The company will now bring together its technology, resources and know-how in search advertising with AdMob’s solutions for advertising on mobile websites and in mobile applications.
In a blog, Susan Wojcicki, the company’s Vice President of Product Management, said “We want to unleash agencies’ and advertisers’ creativity on all [...]
Monster to acquire Hotjobs business
Monster Worldwide has entered into a definitive agreement to acquire the assets of Yahoo HotJobs, an online recruitment website, from Yahoo for $225m in cash.
Monster and Yahoo have also entered into a three-year commercial traffic agreement, to take effect upon the closing of the acquisition, in which Monster will become Yahoo’s provider of career and [...]
Orange to acquire Unanimis
The Orange France Telecom Group has acquired 100 per cent of Unanimis, an exclusive digital advertising network in the UK.
Unanimis has exclusive online advertising relationships with key website brands such as the AA, Ticketmaster, ASOS, Gumtree and Shopping.com.
Orange believes together, Orange and Unanimis will have particular strength in the area of online advertising.
The company also [...]
Vdopia launches VDO Labs for video ad research
Vdopia, a Video Ad Network and Video Ad Platform focused on Indians across the globe, has announced the launch of VDO Labs.
The research lab will focus exclusively on taking video advertising experience to the next level by creating innovations around video content. VDO Labs is building ad formats such as Skin Branding, Skin Branding with [...]
Demandtec acquires Connect3 Systems
Demandtec, a provider of on-demand optimisation solutions, has completed its acquisition of privately-held Connect3 Systems, a provider of advertising planning and execution software.
The Connect3 product suite is being incorporated into the Demandtec End-to-End Promotion Management solution, a suite of software and analytical services for managing the complex promotion process, including internal and external collaboration, promotion [...]
MDB forms alliance with Boston Univ’s Center for Digital Imaging Arts
MDB Communications, a full-service advertising agency, has finalised an agreement with the Center for Digital Imaging Arts at Boston University (CDIA), Washington, DC campus to form a strategic alliance with the digital arts institution. This complements the announcement that MDB is launching a new online video production suite within the agency.
The company informed that three [...]
