Internet & E-commerce

Telefonica selects Amdocs solution for mobile internet service

By Team Diginews4u ⋅ February 17, 2009 ⋅  Email This Post ⋅ Post a comment

Telefonica Europe has selected Amdocs ChangingWorlds’ technology to launch a new Mobile Internet service to four of the mobile operators from Telefonica Europe. Amdocs completed its acquisition of ChangingWorlds in December 2008.

The agreement includes O2 UK and Czech Republic, which have already launched, and O2 Germany and O2 Ireland, which will launch in 2009.

The new service will be made available across the majority of the Telefonica Europe device portfolio.

The solution was defined by Telefonica Europe in close collaboration with Amdocs ChangingWorlds and offers a new internet-like portal and a browser bar that provides intuitive navigation support.

As users browse the service, the browser bar guides and provides links to both on- and off-portal content that matches their content preferences and behavioural profiles.

The personalisation engine automatically selects new, fresh and relevant content for each user based on learned user content preferences and behavioural patterns. Additionally, the Amdocs ChangingWorlds’ device management system optimises content presentation and screen flows to the specific capabilities of each O2 handset, Amdocs explained.

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5. Ericsson wins contract from Telefonica

Tags: browser, Marketing, Portal