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Viasat acquires NHL broadcasting rights from ESPN
Modern Times Group (MTG), an international entertainment broadcasting group, has signed an agreement to acquire the live broadcasting rights to the National Hockey League (NHL) in Sweden, Norway, Finland and Denmark.
MTG’s coverage of the NHL will start in October 2009 with the beginning of the 2009-2010 season. The NHL’s rights are syndicated by sports media company, ESPN, in the Nordic region and the rest of Europe.
NHL games will be broadcast on Sweden’s ice hockey channel, Viasat Hockey, a new Swedish TV channel, launching this September; on Viasat Sport in Norway; and on Viasat channels in Finland and Denmark.
The agreement with ESPN and the NHL includes five exclusive NHL matches every week during the regular season between October and April, news and highlights from all NHL matches, and co-exclusive rights with ESPN America to all of the Stanley Cup Playoff games between April and June.
In addition to Viasat Hockey, NHL games will also appear on other Viasat channels in Sweden. The agreement also provides live online streaming rights to all NHL matches for Viasat OnDemand in conjunction with ESPN360, ESPN’s broadband service.
Viasat has already secured a range of exclusive ice hockey broadcasting rights including the annual IIHF World Championship, the KHL, Sweden’s HockeyAllsvenskan league and the Norwegian Get league.
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